Formation Marketing Powers Scalable Growth for Ivo

Recognizing the Need for Marketing Support

Ivo, an AI Contract Review company, was at a critical stage as a seed-stage startup. The CEO and Co-founder, Min-Kyu Jung, identified the need for marketing expertise but wanted to explore a lower-risk option before hiring a full-time senior leader. Angela joined as a consultant, bringing the expertise and flexibility needed to address immediate priorities and set the foundation for future growth.

Ivo required a consultant who could provide strategic advice while also handling day-to-day execution. Angela’s ability to balance both roles allowed her to effectively address Ivo’s marketing challenges and help the company move forward.

Building and Scaling Ivo's Marketing Efforts

Angela’s work focused on tangible improvements across several areas, including:

1. Improving Brand and Digital Presence: Angela led Ivo’s rebranding and oversaw the development of a new website that increased lead generation and improved overall visibility.
2. Supporting Demand Generation: She managed demand generation campaigns, ensuring they remained efficient and aligned with Ivo’s goals. Angela also worked closely with a digital agency to optimize ad spend and results.
3. Hiring a Full-Time Marketing Leader: Angela was instrumental in identifying and hiring Ivo’s full-time VP of Marketing, helping to build a strong foundation for long-term growth.
4. Organizing Marketing Processes: Angela introduced more structured workflows, helping Ivo’s marketing team operate more effectively.

Laying the Groundwork for Growth

Angela’s efforts played a key role in improving Ivo’s marketing operations, contributing to increased lead generation and supporting the company from its seed round funding through Series A. Her work established a strong marketing framework that continues to benefit the company.

Feedback from Ivo's CEO 

“Angela’s organizational skills and ability to balance strategy with execution were exactly what we needed. Her contributions improved our marketing operations and prepared us for the next phase of growth.” - Min-Kyu Jung, CEO and Co-Founder of Ivo.

A Valuable Partner for Startups

Angela’s mix of strategic insight and hands-on execution makes her a great choice for startups looking to refine their marketing efforts and address immediate needs effectively.